January 10,2010 – Cheryl Marquis with Altera Monarch Beach recently completed a luxury home marketing training course offered by The Institute for Luxury Home Marketing.
The course – which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute and author of the book, “Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.”
“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Cheryl Marquis is an example of a sales professional who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”
Marquis is an award-winning Hall of Fame Altera sales professional who has been in real estate since 1988 and specializes in the Coastal & Golf Course Communities of South Orange County market. Cheryl Marquis is also a certified relocation specialist working with large corporations such as Coca Cola, Broadcom, Intersil and many more.
The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Marquis. “In addition, I discovered new and creative tools for promoting more expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers should benefit from my new knowledge.”